10 March 2019

V Liquid Perfume

Although my bank account worked itself into a state when it first caught wind of the new perfume release, my heart skipped a beat at the mere thought of experiencing some of Lush’s oldest perfumes. This particular reappearance was easily the one I was most excited about.

First released in 1995, when I was a mere nine years old, V has been described as a perfume for people who don’t use scent. With its light, sweet and rather refreshing floral aroma, I cannot imagine anyone finding this smell at all offensive: yet at the same time I wouldn’t say it’s one with enough character to become a signature scent. 

This exclusive fragrance has been described by Lush as both unsettling and unusual, which I find rather an odd choice of wording, given how rather nondescript this perfume is. I’m not for one second saying that this fragrance is in any way bad, just that it’s quite pretty and gentle - definitely not something that’s all that unsettling or unusual.

From the first spray, this perfume offers up a beautiful collaboration of violet and ylang ylang: a dainty, powdery pairing that reminds of Bathos Bubble Bar very much. It doesn’t contain any of the grassiness that Kerbside Violet does; nor is it as sweet or as sultry as Tuca Tuca.

Alongside these components, the sandalwood adds a very gentle base from which the other notes are able to dance around on; and the clove bud oil offers a burst of warmth that elevates the fragrance even further on the skin.

Once sprayed, all of the above elements work together at replicating the same smell from the very first spritz to the last fading note on your skin. While this does mean that you won’t really experience the perfume maturing at all over time, as you would with many of Lush’s other perfumes, the smell is still very wonderful, and is unlikely to put anyone off appreciating this fragrance in the slightest.

Having said this, V does seem to have a shorter life than some of Lush’s stronger offerings. I found that I could still smell the perfume on my skin, clothes and hair for a good couple of hours after the initial spray, but it’s longevity didn’t stretch much further. As far as Lush perfumes go, this is not particularly impressive, but then the delicate nature of the smell itself is perhaps why this isn’t as powerful as some of the more potent perfumes.

Overall, I really appreciate Lush offering this old-school fragrance to consumers, as not only is it is a chance to appreciate one of Lush’s original ideas, but the smell itself does have a very ‘classic Lush vibe’ about it, which reminds me of the first scents that made me fall in love with the company. While nothing outstanding to my nose, there is something very pretty about V that will make it a very popular fragrance, and one I will continue to use in the coming months.

Quantitative Ingredients: DRF Alcohol, Perfume, Alpha-Isomethyl, Ionone, Cedarwood Oil, Ghanaian Ylang Ylang Oil, Clove Bud Oil, Violet Leaf Absolute, *Benzyl Benzoate, *Benzyl Cinnamate, *Cinnamal, *Cinnamyl Alcohol, *Citral, *Eugenol, *Geraniol, *Linalool.

Vegan?: Yes.

2019 Price: £35 for 30ml.

Year Of Original Release: 2019.

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