28 November 2016

Error 404 Bath Bomb (2016 Edition)

The very existence of this blog is evidence enough to show that I am a consumer, perhaps even more so than a lot of people who browse or read this page. However, in recent years, the hysteria that seems to have centralised around America's 'first official Christmas shopping day' has become somewhat of a farce. 

For this reason, I cannot say that I was overjoyed when I heard that Lush were unleashing a campaign to coincide with Black Friday. Having said that, I had enough faith in the company to know that their involvement was not going to rely solely on consumerism, at least not without a worthy cause behind it. And I was right. 

Error 404 is an ecquisitely-designed bath bomb; a product that begs an audience, with its name carefully crafted and protruding from its own belly, and a fine layer of golden lustre coating the surface like a high-end, designer coat. It's a bath bomb that both wants and deserves the attention it gets, which is why Lush have chosen such a beauty to help them spread their latest message and collect some money for an amazing cause.

Using the hashtag #KeepItOn, the company have been raising awareness of a serious issue in which many governments around the world, have been blocking or limiting the use of internet service providers in their countries - in order to silence the public from sharing these issues with the rest of the world. Blocking internet access during protests, debates, elections and many other important events has been one way that authorities in particular regions have been able to manipulate and oppress what gets shared with the public outside of their countries. 

The digital organisation Access Now has documented over 50 internet shutdowns in 2016 alone, and the number is only increasing. That’s why on Black Friday 2016 (25th November), Lush and Access Now launched the global #KeepItOn campaign against internet shutdowns, and along with it, the limited edition Error 404 Bath Bomb. All the profits from this bath bomb go to the Digital Fund, supporting AccessNow and grassroots digital activism. In addition, social awareness has been a high priority surrounding this cause, in order to educate a large audience of a problem that many people are simply not aware of.

Aside from the political reason behind the release of this bomb, there is also the consumer side that recognises how well-constructed this new release is. Sporting a new scent, which I happen to think is even better than the original, Error 404 is such a beautiful ballistic to bathe with, and here's why.

While the ingredients list states that vanilla absolute and gardenia extract are the key components, describing it as vanilla-scented would be rather misleading. To me, this bath bomb smells like dark treacle - a rich, intoxicating, sticky, sugary smell with a very subtle spicy element to it. Despite it being a strong smell, I wouldn't describe it as being particularly heavy, and impressively it seems to maintain the aroma once it has dissolved in water. 

Much like the original design, this bomb sheds its golden shell very quickly when it hits the water - decorating the surface with swirls of lustre that pattern the water for the most part of the experience. Once the bath is being drained, the lustre washes away with ease, and I didn't notice any on my skin or across the edges of the bath afterwards. 

Error 404 is quite a quick fizzer, but it's a fairly quiet one, so I suggest that you submerge yourself and watch as the waves of blue and green colour the bath water a beautiful shade of turquoise. It is definitely one of the prettiest colours that I've seen come from a bath bomb. 

Quantitative Ingredients: Sodium Bicarbonate, Citric Acid, Vanilla Absolute, Gardenia Extract, Water (Aqua), Laureth 4, DRF Alcohol, Coumarin, Geraniol, Hydroxyisohexyl 3-cyclohexene carboxaldehyde, Perfume, Antique Gold Lustre; Bronze Splendour Lustre; Glacier Blue Lustre, Colour 42053.

Vegan?: Yes.

2016 Price: £4.04 each.

Year Of Original Release: 2016.


  1. It's definitely much more than simply vanilla. When I first smelled it, I assumed it was the Cinders scent until I checked the ingredients.

  2. I had agonizing evening when I leave it ready for a bath, after awhile came back and felt the scent of something pleasant and very-very familiar, and it took a long time before I discovered what it is and got peace of mind - Noubar soap, it is exactly what it smelled of..

  3. This comment has been removed by the author.

  4. This comment has been removed by the author.

  5. This comment has been removed by the author.

  6. kaly jadu ka tor karne k liye naqsh naad e ali be had powerful hai . es naqsh ki barkat se ap ki jan , aulad , ghar , karobar , job , sehat aur kamyabi kaly jadu aur nazar e bad se hameesha mehfoz rahain ghain .
    kaly jadu ka tor
    expencive produts

  7. Rishta Ka Wazifa Dua Naade Ali sirf 3 din kar lain . In sha Allah es mujarrab wazifa ki barkat se ap ko ap ki pasend پسند ka rishta api ki soch سوچ se bhe pehly پہلے ap ko muyaserمیسر ho jaye ga . ye wazifa un tamam Behan aur bahiou k liye khas rohani روحانی secret سیکرٹ hai . jin k rishte mein rukawat روکاوٹ aur bandish بندش hai . rishta ya shadi mein bandish ka ho jana shadi ya rishta mein had se zaida rukawatay paida karne ki waja banti hai .
    Rishta Ka Wazifa
    great products

  8. Nade Ali 100 times mohbbat se ju bhai ya behan zikar kar letay hain tu Iss Dua ki barkta se Allah ki zatt innki har jaiz hajat ko gaib se pora farma detay hain Nade Ali ki barktat se har mushkil bohat jlad asan ho jati hai aur iss Dua ko mushkilat ki asani k liye zamana Qadeem se logh wird kartay rahay hain aur aj bhe apni hajat ki takmeel aur mushkil ki asani k liye iss Dua ka logh wird kartay hain aur ham ne kabhi nahi dekha k kisi ne Dua Dua Nade Ali sharif ka mohabbat se wird kyia ho aur iss ki mushkil asan na howe ho .
    Nade Ali 100 times for all hajat
    really exicellant products

  9. Pait dard ki dua Naade Ali sharif ki barkat se ap pait dard aur pait se related kisi bhe dard se fori nijat hasil kar saktay hain . nazrin pait dard ka masla kisi bhe fard ko ho sakta hai aur ye problem male se zaida female ko lahaq hoti hai .
    Pait Dard Ki Dua
    good produts

  10. CCGadget, an online review site for PC hardware, reviews and researches the best components for gaming computers. We cover everything, including motherboards, processors, graphics cards, and RAMs as well as power supplies. We aim to help gamers choose the right parts for their system by giving detailed and impartial reviews of all these critical components. CCGadget has the right parts for you,
    whether you are building a new computer from scratch or upgrading your existing one.

  11. Free Personality Test - Life Reading
    اگر آپ اپنی شخصیت کے بارئے میں سب کچھ جاننا چاہتے ہیں تو نیچے دئے گئے لنک پر کلک کر کے ہمیں صرف اپنا نام سینڈ کریں ۔ انشاء آپ کی شخصیت کے حیران کن سیکرت آپ کو اسی وقت حآصل ہو جائیں گے ۔
    Free Personality Test
    really great

  12. shohar ko kabu karna asan nahi magr jes behan k pas Qurani ayat اللّٰه هُوَ اَهۡلُ التَّقۡوٰى وَاَهۡلُ الۡمَغۡفِرَةِ ‏
    ka arabi naqsh mojod موجود hai es k liye shohar se apni har jaiz baat manwana منوانا mushkil nahi . es ayat ka arabi naqsh shohar k hawalay حولے se har pareshani ka fori rohani hal hai .
    shohar ko kabu karna
    so great products