However, the further I delve into the science behind these products, the more I realise that Lush are on to something with their unique take on toothpaste. Not only do the tabs feature ingredients to clean teeth and leave them feeling smooth and shiny, they also contain components that are supposed to support a healthy mouth. Although I cannot vouch that these claims are 100% accurate, I have been using toothy tabs for nearly two years now and the health of teeth has not deteriorated in the slightest.
Tooth Fairy Strawberry Tooth Powder is the first of its kind - a product that borrows from the idea of the toothy tab and takes things that one step further. Instead of a neat cardboard box filled with small pieces to crunch up in your mouth, this product comes as a power that you dip your toothbrush into before brushing your teeth as you normally would.
Working in the same way as most dental products, Tooth Fairy may look and smell like strawberry sherbet but it definitely doesn't have the same detrimental effect on your teeth. Containing xylitol, which is an ingredient that Lush haven't used all that much before, this little 35g tub will leave your teeth feeling amazing and your breath smelling like a character in My Little Pony.
For those who have never come across this word before, xylitol is a low-calorie sweetener that is obtained from plants - a natural ingredient that can be found in a variety of different fruit and vegetables. Evidence has found that the key components in this ingredient helps to neutralise plaque acidity on teeth and repair tooth enamel as well. The inclusion of calcium carbonate works with this ingredient to help strengthen teeth and support the maintenance of a healthy mouth.
While the idea of putting these elements in your mouth may be off-putting, Lush have 'beautified' the experience by adding in key ingredients to give this tooth powder a pleasant smell and taste. Tooth Fairy has an aroma that reminds me of strawberry fromage fraise yoghurt - a sweet, playful fruity fragrance with a lovely powdery floral note alongside this to give it some depth.
In the mouth, it foams up as it should and offers a taste very similar to its scent so it's rather 'foodie' in that sense. In its favour, it's rather pleasant and not overly sweet so you don't feel as if you're cleaning your teeth with pure sugar - which is what I imagined I would have felt when I first learned about this product.
Unfortunately, it does have its faults - the first issue being trying to keep the product as dry as possible during and after uses. You have to wet the toothbrush before you dip it into Tooth Fairy otherwise you won't be able to gather enough to brush your teeth with. What then happens is that the powder tends to form small clusters in the pot so next time you come to use it you have little clumps of product that need to be crumbled before they can get picked up by the toothbrush.
Although this is not a huge problem, it does make me wonder how sanitary it is to have my 'toothpaste' being damp in-between uses. While you can try and scoop up the product with a dry toothbrush, it's rather problematic trying to keep the powder on the brush while you apply the water.
Having said this, you don't need very much of this product to give your teeth a good-quality clean and I can see this small pot lasting me a lot longer than a box of toothy tabs would. For £4.95, Tooth Fairy may seem like an expensive alternative but I can see this tub lasting me as long as a tube of the regular tooth paste. Furthermore, it offers a flavour that you wouldn't find on the high street (albeit in the children's dental section) and its far more natural than all of the commercial brands.
I happen to really like this tooth powder and will enjoy using it alongside my usual Breath Of God Toothy Tabs. While I won't have amazingly minty-fresh breath after using this, I will taste and smell of strawberries, and this is something I'm okay with.
Quantitative Ingredients: Calcium Carbonate, Beetroot Powder (Beta vulgaris), Sorbitol, Lauroyl Sarcosine, Snowflake Lustre (Potassium Aluminium Silicate, Titanium Dioxide), Arrowroot (Maranta arundinacea), Kaolin, Sodium Bicarbonate, Hydrated Silica, Strawberry Extract (Fragaria vesca), Flavour, Lemon Oil (Citrus limonum), Stevia (Stevia rebaudiana), Xylitol, Citral, Geraniol, Limonene.
2015 Price: £4.95 for 35g tub.
Year Of Original Release: 2015.