23 June 2019

Tang-O Toothpaste Jelly

When I first heard about Lush's latest invention, my first initial thought was 'seriously, whatever next?' As an avid traveller, I'm all for a naked product to take with me, as most of them trump anything that comes out of a bottle when I'm journeying around the globe. However, I couldn't imagine exactly what the advantage of a toothpaste jelly was going to be over that of the popular toothy tabs, of which Lush have only just released another ten flavours to try in their Liverpool store.

Upon doing a little research however, I discovered that over one billion empty tubes of toothpaste end up in landfill every year, making toothpaste - as we know it - not very sustainable at all. Providing consumers with an alternative that's not only as close to the consistency of their usual paste but also arrives in packaging that can be reused and recycled, is a step closer to a less harmful way of living, which I'm all for. 

One of ten brand new inventions, Tang-O is currently only available in two of Lush's biggest stores, although I can imagine that these will be branching out to other stores within a matter of months. Self preserving, and with an array of ingredients unique to this particular 'flavour', Tang-O happened to be the first toothpaste jelly I used. And wow!

Tang-O Toothpaste Jelly contains a combination of aloe vera gel and tea tree oil, which offers up a gorgeous and very refreshing herbal blend to brush your teeth with. The latter component is definitely at the forefront of both the smell and taste, and while it doesn't taste like mint, there are similarities that make this toothpaste jelly good for cleaning the palette and leaving your mouth feeling truly invigorated afterwards.

This toothpaste jelly would appeal to those who want to air on the side of caution and begin with a flavour that isn't too far off that of their original toothpaste. From the tub, you can definitely smell the strong notes of mint and tea tree. In fact, the fragrance is very reminiscent of Viks Vapour Rub that you would rub into your chest before bed to help clear your airways. It's a very strong, almost overpowering smell that will make your eyes water if you hold it too close to your face. However, when you begin using this toothpaste jelly, you'll find that the ingredients are less intensive as they first appear to be.

The idea with all of these new tooth jellies is that you simply scoop your toothbrush across the top of the surface of the product and a small amount (or however much you wish to use) will rub off onto the bristles, and this is what you use to brush your teeth with. With all ten of these new jellies, I found that it was very easy to apply only the smallest of amount to my brush: I barely dented the surface at all to begin with, so these little 60g pots will last you a very long time. In fact, I would even say that they may outlast that of a regular-sized 200g tube of toothpaste.

Once I began brushing, I found that it 'lathered up' exactly like a regular toothpaste and at no point did I feel or experience any jelly pieces still in my mouth. The product dissolved very quickly and then worked exactly as you would hope a tooth paste would do so. 

What I would say is that as the product is self preserving, it's important to keep your toothbrush fairly dry when you run it across the product. Adding moisture of any kind to these naked cosmetics could reduce the shelf life of the jelly and may open up the possibility of bacteria multiplying over time. For this reason, it's also essential that the lid is left on so as not to attract any unwanted germs.

After rinsing my mouth out, I found that Tang-O left my teeth, tongue and entire mouth feeling really clean and refreshed. My teeth felt glossy and healthy and this sensation lasted just as long as a regular tooth paste would do. In fact, I feel as if these new inventions actually provide a much longer experience than that of many of Lush's toothy tabs. Furthermore, you don't have to worry about the occasionally lump of tab appearing in your mouth, or having to crunch any sort of tab to begin with.

As with most of Lush's new toothpaste jellies, this one contains many key ingredients to actually help this product to act like a toothpaste. Hydrated silica works well as a whitening and teeth cleaning agent: helping to remove the stains from the surface of your teeth without damaging the enamel. Then there is xylitol, which is a natural sweetener that doesn't contain any fructose, so will help to protect your teeth from damage, and will hopefully help to reduce your risk of cavities over time.

While Tang-O is probably the most unattractive of the brand new toothpaste jellies, there is no doubt in my mind that Lush fans will enjoy the taste and experience of this one for sure. In fact, despite not being one of my favourites, I definitely think that this will end up being one of the most popular, for the sheer fact that it's not so removed from 'regular' flavoured toothpaste and will hopefully initiate consumers gently into trying the more interesting flavours on offer.

Despite its high rating, I would probably not buy this again, only due to the fact that some of the other flavours are far more appealing to my tastebuds. However, this does not take away how effective this jelly is at cleaning your teeth; leaving your breath smelling refresh and delicious; and doing all of this whilst helping the environment as well. This was definitely a very positive beginning into my toothpaste jelly journey.

Quantitative Ingredients: Fresh Aloe Vera Gel Extract (Aloe Secundiflora), Sorbitol, Glycerine, Silica, Sodium Methyl Cocoyl Taurate, Xylitol, Stevia (Stevia Rebaudiana), Tea Tree Oil (Melaleuca alternifolia), Agar Agar (Gelidium cartilagineum), Carrageenan Extract (Chondrus crispus), Menthol crystals (Menthol), *Limonene.

Vegan?: Yes. 

2019 Price: £? each.

Year Of Original Release: 2019.

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