27 June 2019

Megawatt Smile Toothpaste Jelly


I must have deprived my body of something sweet this weekend as, without realising it, I ended up gravitating towards the more foody tasting toothpaste jellies first. If the idea of Strawberries & Clean isn't particularly very appealing to your tastebuds, perhaps this dessert-like alternative will gage a better reaction.  

One of ten brand new innovative toothpaste jellies that Lush have recently created, Megawatt Smile is only currently available in the Shinjuku store in Japan, and from tomorrow the Liverpool superstore as well. While an invention such as this won't be this exclusive for long, when these beauties will appear online and in other stores is a mystery at the moment.

Containing a lemon balm infusion as the main ingredient, there is no surprise that the key taste of this jelly is a sweet and fruity one. However, with the addition of olibanum oil, which adds a sultry layer alongside the lemon, the taste of this toothpaste jelly is far more rounded and creamier. To my tastebuds, Megawatt Smile is reminiscent of lemon meringue pie: that creamy combination of the fluffy meringue and the lemon sauce at the base level. At the same time, my nose detects a smell that may also remind some consumers of lemon sherbets, albeit a little less citrusy but still equally as tantalising.

What I really appreciated about this toothpaste jelly was that the lemon balm infusion still left my mouth feeling really clean and refreshed afterwards. Although it wasn't at all bright and zesty as lemon normally is, this gorgeous little product did wonders at removing all of the foody smells I was carrying around for lunch. Furthermore, my teeth felt so good that I couldn't help but run my tongue along them for ages afterwards.

The idea with all of these new tooth jellies is that you simply scoop your toothbrush across the top of the surface of the product and a small amount (or however much you wish to use) will rub off onto the bristles, and this is what you use to brush your teeth with. With all ten of these new jellies, I found that it was very easy to apply only the smallest of amount to my brush: I barely dented the surface at all to begin with, so these little 60g pots will last you a very long time. In fact, I would even say that they may outlast that of a regular-sized 200g tube of toothpaste.

Once I began brushing, I found that it 'lathered up' exactly like a regular toothpaste and at no point did I feel or experience any jelly pieces still in my mouth. The product dissolved very quickly and then worked exactly as you would hope a tooth paste would do so. Furthermore, I was able to spit the paste out multiple times and never once ran out of foam on my toothbrush. These jellies are super generous when it comes to how much foam they produce in your mouth, despite how little product you need to use. Whereas I would normally use a pea-sized amount of toothpaste, I was able to use a piece the size of a grain of rice and yet heed the same results.

What I would say is that as the product is self preserving, it's important to keep your toothbrush fairly dry when you run it across the product. Adding moisture of any kind to these naked cosmetics could reduce the shelf life of the jelly and may open up the possibility of bacteria multiplying over time. For this reason, it's also essential that the lid is left on so as not to attract any unwanted germs. Given that I can imagine one of these pots lasting me a good 3-4 months as a minimum, I certainly wouldn't want the paste exposed to any bacteria, if I can help it.

After using Megawatt Smile, I was really impressed how clean my whole mouth felt, without there being an intense taste lingering around for hours afterwards. Whereas Strawberries & Clean was perhaps a little too mild for my liking, this toothpaste jelly sat perfectly in the middle of offering a taste strong enough to leave your breath smelling great, without the worry of it tainting any food you may wish to eat afterwards.  

As I will say in all of my toothpaste jelly reviews, it was nice not to have to worry about any annoying lumps that some of Lush's toothy tabs can leave in your mouth during brushing. This little gem simply dissolved as soon as I started brushing and there wasn't any wastage from bits getting stuck in my teeth or falling out when I spat into the sink.

As with most of Lush's new toothpaste jellies, this one contains many key ingredients to actually help this product to act like a toothpaste. Hydrated silica works well as a whitening and teeth cleaning agent: helping to remove the stains from the surface of your teeth without damaging the enamel. Then there is xylitol, which is a natural sweetener that doesn't contain any fructose, so will help to protect your teeth from damage, and will hopefully help to reduce your risk of cavities over time.

If you're looking for something a little different from the regular mint-tasting toothpastes, but perhaps something that doesn't offer a taste too different and strange for the palette, this might be a good variation to try. Especially if you're wanting to brush your teeth after a meal, without inflicting your tastebuds to a strong dosage of menthol, Megawatt Smile may be one you consider. 

Whether I'm guided by the colour of the paste or simply the smell and taste, this toothpaste compliments the warmer weather in every way. Given how much I've enjoyed using this one, I'm currently considering taking this with me on my summer holiday trip abroad. Like a summery lemon cocktail, this toothpaste jelly is definitely one that will brighten your day, and indeed your smile.

Quantitative Ingredients: Lemon Balm Infusion (Melissa officinalis), Sorbitol, Glycerine, Silica, Sodium Methyl Cocoyl Taurate, Xylitol, Alcoholic Tincture of Electric Daisies (Spilanthes oleracea), Bergamot Oil (Citrus Aurantium bergamia), Litsea Cubeba Oil, Olibanum Oil (Boswellia carterii), Stevia (Stevia Rebaudiana), Agar Agar (Gelidium cartilagineum), Carrageenan Extract (Chondrus crispus), Titanium Dioxide, Water (Aqua), Coarse Sea Salt, Sodium Bicarbonate, Amyl Cinnamal, *Benzyl Cinnamate, *Cinnamal, *Cinnamyl Alcohol, *Citral, *Geraniol, *Limonene, *Linalool, Flavour, Colour 19140.

Vegan?: Yes. 

2019 Price: £ each.

Year Of Original Release: 2019.